
The title of the magazine 'Q' stands out as it takes up about 1/9 of the whole front cover and as the picture background is grey the red of the title background contrasts well and stands out vastly among everything else. The image of the front cover is Lily Allen, the picture would be seen by feminists as subject to the male gaze, as she is standing without a top on and looking seductively over her shoulder. 'Q' like many other magazines owned by Bauer Music Group are advertised as men's magazines, so by choosing this image for the front cover of Q was a clever move by Bauer as men would buy it as they might develop a fetish for her, as Laura Mulvey points out, Lily is celebrated on this magazine for her looks and nothing much else as it mentions nothing of her music.
The masthead of this magazine, 'SEXY BEAST LILY ALLEN' suggests that she is seen as a sexy object and is not not recognised for her music but for her looks. According to Richard Dyer's star theory, star's are images not real people, this image represents this theory as she is there to attract the consumer, the image is not representative the population of women in Britain and would therefore leave men with a fantasy of slim women when as Cohen's moral panic would imply, weight related issues for woman today are exceedingly frequent. The anchorage text for the image is '& her WICKED, WICKED ways...' this explains why there are two panther's with Lily in the image, suggesting that she is fierce like the panther's as she is posing amongst them. The repetition of the word 'wicked' sounds almost sexy in itself, men would buy the magazine to read about what these wicked ways are. The puff's on the right hand side and the bottom of the magazine include 5 rock bands suggesting, with the exception of pop singer, Lily Allen who's purpose in the magazine may have nothing to do with her music, that the magazine is mainly a rock magazine. One puff also says '& the hardest working corpses in music', this would intrigue consumers as they would want to know who and how they could be still hard working and dead. The cover also advertises 'The 25 greatest rock movies', so for this maybe rock fans would go out and buy these films which could lead to the Bauer Music Group receiving more money as they might get commission for these films as they advertised them.